Almost 80% of visitors do not visit beyond page 3 in any product listing page. How do you determine the top products in each product listing page?
Personalization is the analysis of engagement data by individual visitors to create & predict shopping personas in real time. It collects data utilizing Tagays analytics for individual visitors, understands their engagement pattern and determines a shopping persona that is best suited to them It continues to learn and improve these individual shopping personas as the respective visitor interacts with the site.
Think of the Tagalys Personalization engine as the brain behind a sales person in a physical retail store. He/She will observe who walks in, recognize repeate visitors and remembers what the repeat visitor had last intended to shop, thus helping them create a persona to that visitor and predict what they might be interested in the current visit.