Tagalys does not render the front-end pages. However, you could use popular A/B testing tools to experiment and evaluate different merchandising strategies for the same Category | Collection.
A/B testing different merchandising strategies helps you evaluate what works best for different types of audiences. Tagalys does not render the front-end pages. However, you could use popular A/B testing tools to experiment and evaluate different merchandising strategies for the same Category | Collection.
Given below is an example of how you can test two versions of a 'Dresses' Category | Collection. In this example, Google Optimize is used to test two versions of the same Category | Collection. You could use any similar tools to test variants of a page.
- Create an experience in Google Optimize.
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- Create a 'Redirect test' to test two separate variants of a webpage.
- In this example, The platform-created 'Dresses' page and the Tagalys created 'Dresses' page is being tested with two different merchandising strategies.
The ability to create a Smart Category | Smart Collection on Tagalys enables you to test multiple versions of merchandising for the same page and experiment with different sets of audiences at the same time.