When a new product is created on Shopify, it is set as DRAFT until product details are added. Some of these products have launches yearned by their loyal customers.
Most merchants start marketing product launches well before they get published on Shopify, to create a buzz. As a merchandiser, knowing where to place these DRAFT products within a collection before launch allows you to be proactive and maximize the launch vs. being reactive, scrambling last minute, and potentially losing $$$
Now, pre-merchandise and position products using pinning, sequencing, or advanced sorting pre-launch, so your visitors engage with it right from the publish date.
Below is a use case of pinning DRAFT products in position on a collection.