--- title: Why should I use 'Product Title/Name' as a condition for merchandising? description: When products do not have well-defined attributes, or if merchandisers would like to select specific products based on the name of the product, this functionality can be used. --- [Skip to content](https://support.tagalys.com/product-title-or-name-as-conditions-in-merchandising#main-content) English Show submenu for translations [Contact us](https://support.tagalys.com/kb-tickets/new?hsLang=en) ![tagalys-logo white.png\]](https://support.tagalys.com/hs-fs/hubfs/tagalys-logo%20white.png?height=40&name=tagalys-logo%20white.png) - Home - Products - Pricing - Blog - Company Open main navigation Close main navigation - Home - Products - Pricing - Blog - Company - English Show submenu for translations - [Contact us](https://support.tagalys.com/kb-tickets/new) How can we help you today? - There are no suggestions because the search field is empty. 1. 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[General](https://support.tagalys.com/general?hsLang=en) # Why should I use 'Product Title/Name' as a condition for merchandising? ## When products do not have well-defined attributes, or if merchandisers would like to select specific products based on the name of the product, this functionality can be used.   Here is a list of operators that can be used in the 'Product Title/Name' condition: - Equal to: Includes products that exactly match the words mentioned. - Not equal to: Includes products that do not match the words mentioned.  - Contains: Includes products that have words mentioned as part of the title. - Does not contain: Includes products that do not have the particular words in the phrase. - Starts with: Includes products with title that begins with the words mentioned. - Ends with: Includes products with the title that ends with the words mentioned. ![title](https://support.tagalys.com/hs-fs/hubfs/title.png?width=655&name=title.png) Note: ‘Search Term' and 'Product Title/Name’ are ‘String’ fields in nature. Due to performance limitations, they can be used as conditions a maximum of 3 times in the ‘Find Products’ section and only once while refining sequences. - [Products](https://support.tagalys.com/products?hsLang=en#main-content) - [Categories | Collections](https://support.tagalys.com/products?hsLang=en#categories-collections) - [General](https://support.tagalys.com/products?hsLang=en#general) - [Customizations](https://support.tagalys.com/products?hsLang=en#customizations) - [Troubleshooting](https://support.tagalys.com/products?hsLang=en#troubleshooting) - [Magento](https://support.tagalys.com/magento?hsLang=en#main-content) - [Installation and Onboarding](https://support.tagalys.com/magento?hsLang=en#installation-and-onboarding) - [Troubleshooting](https://support.tagalys.com/magento?hsLang=en#troubleshooting) - [Shopify](https://support.tagalys.com/shopify?hsLang=en#main-content) - [Installation and Onboarding](https://support.tagalys.com/shopify?hsLang=en#installation-and-onboarding) - [Troubleshooting](https://support.tagalys.com/shopify?hsLang=en#troubleshooting) - [General](https://support.tagalys.com/shopify?hsLang=en#general) - [Uninstallation](https://support.tagalys.com/shopify?hsLang=en#uninstallation) - [FAQs](https://support.tagalys.com/faqs?hsLang=en#main-content) - [Client Data](https://support.tagalys.com/faqs?hsLang=en#client-data) - [Pricing](https://support.tagalys.com/faqs?hsLang=en#pricing) - [General FAQs](https://support.tagalys.com/faqs?hsLang=en#general-faqs) - [Integration](https://support.tagalys.com/integration?hsLang=en) - [A/B testing](https://support.tagalys.com/a-b-testing?hsLang=en#main-content) - [A/B testing](https://support.tagalys.com/a-b-testing?hsLang=en#a-b-testing) - [Collections merchandising](https://support.tagalys.com/collections-merchandising?hsLang=en#main-content) - [Product sequencing](https://support.tagalys.com/collections-merchandising?hsLang=en#product-sequencing) - [Global Sort Options (GSO)](https://support.tagalys.com/collections-merchandising?hsLang=en#global-sort-options-gso) - [Product pinning](https://support.tagalys.com/collections-merchandising?hsLang=en#product-pinning) - [Promotion/Demotion](https://support.tagalys.com/collections-merchandising?hsLang=en#promotion-demotion) - [Version Scheduling (Draft and historical versions)](https://support.tagalys.com/collections-merchandising?hsLang=en#version-scheduling-draft-and-historical-versions) - [A/B testing](https://support.tagalys.com/collections-merchandising?hsLang=en#a-b-testing) - [Other](https://support.tagalys.com/collections-merchandising?hsLang=en#other) - [Looks](https://support.tagalys.com/collections-merchandising?hsLang=en#looks) - [Search](https://support.tagalys.com/search?hsLang=en#main-content) - [Search Results](https://support.tagalys.com/search?hsLang=en#search-results) - [Search Suggestions](https://support.tagalys.com/search?hsLang=en#search-suggestions) - [Search Analysis section](https://support.tagalys.com/search?hsLang=en#search-analysis-section) - [Search Accuracy](https://support.tagalys.com/search?hsLang=en#search-accuracy) - [Merchandised Search](https://support.tagalys.com/search?hsLang=en#merchandised-search) - [Other](https://support.tagalys.com/search?hsLang=en#other) - [Recommendations](https://support.tagalys.com/recommendations?hsLang=en) - [Markets and segments](https://support.tagalys.com/markets-and-segments?hsLang=en) - [Dashboard Reporting](https://support.tagalys.com/dashboard-reporting?hsLang=en) - [General](https://support.tagalys.com/general?hsLang=en) - Home - Products - Pricing - Blog - Company [![Chill listening crop-3](https://support.tagalys.com/hs-fs/hubfs/New-Tagalys-Black-Logo-Large-1.png?width=59&height=24&name=New-Tagalys-Black-Logo-Large-1.png "Chill listening crop-3")](http://tagalys.com) Tagalys Support Center Copyright © 2026, Tagalys Inc