What are Product Segment Reports -'High Exposure', 'High Potential', 'Low Exposure' and 'Low Potential' products?

Product Segment Reports are the reports generated from products that ideally have 'High Potential', 'Low Potential', 'High Exposure', and 'Low Exposure'. These reports are calculated for all the in-stock products in your product catalog for a period of 30 days. 

'High Exposure' products are the ones that have a higher number of product views for each product, with a corresponding high revenue. The revenue per product view for these products is higher than the average revenue per product view across the product catalog. In other words, these products continue generating more revenue with more exposure. 

'High-Potential' products are the ones that have a much higher revenue per product view, than the average revenue per product view across the in-stock product catalog for the last 30 days. In other words, these products have the potential for generating higher than average revenue per view, with more visibility. 


'Low-Potential' products are the ones that have a lesser number of product views for each product. The revenue per product view is lower than the average revenue per product view across the product catalog.  In other words, these products have the lowest potential in generating revenue per view, with more visibility. 


'Low-Exposure' products are the ones that have a low number of product views but have some revenue. The revenue per product view is closer to the average revenue per product view across the product catalog. In other words, these are your longtail of products in your catalog that have limited exposure to arrive at any conclusion. 

To know more about Product Segment reports, click here.