What does T-score for marketing mean?

'T-score' is an algorithmic score that showcases the products that have a higher probability of visitor engagement, based on the previous 30 days of visitor engagement data. This uses multiple scores like Product, Tag, Date and Boost Scores from historical data and merchant insights to predict the performance of each product. 

This downloadable report is useful for digital marketers as it ranks products based on the T-score. This can be used in external marketing campaigns in the same order to reduce the learning time for external sources (Google, Facebooks Etc.,) to identify products that have better engagement with visitors. The end benefit is reducing the customer acquisition cost (CAC), thus improving the bottom line. 

In order to download the T-score for Marketing from your Tagalys Dashboard, follow the steps below. 

  • In the Tagalys Dashboard, click on the Product Catalog. 
  • On the extreme right-hand side of the screen, click on the Download icon, and from the drop-down, select 'Download Product IDs with T-score for Marketing.' 
  • Once you click on the option, the CSV file with the Product IDs and the T-scores will be sent to you directly to the user e-mail ID you have logged into Tagalys with.